AAT appoints Greg Ferrari as new Executive Director of Performance and Transformation
5 February 2025
AAT has appointed Greg Ferrari as its Executive Director of Performance and Transformation in a move that completes the Executive Leadership Team under CEO Sarah Beale.
Ferrari will lead AAT’s finance, IT, project management, and people teams.
"I am delighted to be welcoming Greg to AAT as our new Executive Director of Performance and Transformation.” said CEO Sarah Beale.
“Greg brings extensive experience in both delivering operational excellence and securing transformational change that lasts. His appointment completes our executive leadership team as we implement our 2030 vision. Greg’s contribution will be critical as we secure future relevance, drive up professional standards, and build AAT as a responsible business modelling best practice leadership for our sector."
Ferrari joins AAT with a substantial record of positive impact from previous roles in both the qualifications and membership body sectors.
Coming from charity Advance HE, where he served as Chief Operating Officer & Chief Transformation Officer, Greg played a key role in modernising IT systems and embedding industry-leading processes for financial and strategic planning.
His experience includes leadership roles at Pearson, where he established a network of multilingual support teams across four continents, supporting Pearson’s more than three million customer contacts and £1.5bn in annual turnover.
On his appointment as AAT’s new Executive Director of Performance and Transformation, Greg Ferrari said:
"I'm excited to be joining AAT at this pivotal moment in its development. Its 2030 Strategy shows a clear commitment to understanding and adapting to the needs of members and students, both now and in the future. I look forward to contributing to AAT's continued success in delivering value to its 118,000 members and students."
"I'm motivated by making a positive impact – helping others to unlock potential and expand horizons through learning and professional development. Throughout my career, I've been fortunate enough to benefit from others investing in my own development. Those opportunities have given me a deep appreciation of the value – and the challenges – that accompany lifelong learning in the modern age."
